Opus GrowthForumCutting ads overnight and pushing budget into business hours is old advice, and with Target CPA or Maximize Conversions I'm not sure it holds anymore. Smart Bidding already uses…
Say a dental clinic wants a page for every neighborhood it serves. An AI assistant can draft forty of them in an afternoon, each with the area name, a parking note and a short…
Clients keep asking whether a change worked, and most of us answer with a before/after chart. The problem is that the month before and the month after rarely look alike.…
Picture a dental clinic running Meta lead ads at a steady pace. Default reporting looks fine, but filter to 7-day click only and cost per lead jumps around 40 percent. That gap is…
Lots of audits kick off with a PageSpeed score in the 40s, and then the team burns a sprint chasing it. Lab scores come from one simulated, throttled device, so they can look…
The usual B2B setup is to drop the LinkedIn Insight Tag on the site and retarget everyone who visited in the last 30 days. The problem is that list often sits at a few hundred…
Consent banners can make organic reporting look worse than it is, and I think people often compare the wrong numbers. Say you run a content site with a reject-by-default banner…
Every few months someone in the local services crowd swears weekly GBP posts and fresh job photos lift map pack rankings, and someone else calls it noise. I don't think either…
Running DSA alongside a normal keyword campaign on a service site, the usual pitch is that it's a catch-all for queries you missed. But it tends to burn budget on terms that are…
When you import a Google campaign into Microsoft Ads, the ad schedule usually comes across fine, but the bid adjustments behind it don't always mean the same thing. On Google, a…
Picture a B2B SaaS with about 1,500 a month to test on Reddit. Targeting is mostly subreddits or interest categories, and that choice matters more than the creative. Interest…
Has anyone started running ads inside ChatGPT yet, and what did you use as the first conversion? My instinct is that most small advertisers shouldn't put real money there until…
I've been going back and forth on this for a small client setup. Some people put brand voice, banned phrases and past winning headlines into a project or custom instructions once,…
I'm setting up a broad match campaign on a modest budget and trying to work out how much pre-launch blocking it really needs. The usual advice is to load a long negative list…
Has anyone made GA4 engagement rate the deciding metric for blog posts? An engaged session is one that lasts 10 seconds or more, has a conversion, or has 2+ page views, divided by…
Is anyone importing Google Ads campaigns into Microsoft Ads and just leaving the import as-is? I get why people do it. Keywords, copy, bids and most settings come across in one…
Every month a client asks why GA4 shows organic sessions down 18% while Search Console clicks are roughly flat. The short answer is that they measure different things, but that…
Say you've got around 800 past customers, mostly from the last two years, and you want Meta to find more people like them. The default advice is to start with a 1% lookalike…
Say you sell a mid-priced project tool to agencies and want to test Reddit Ads. You've got two main ways to aim: pick specific subreddits, or go broad with interest and keyword…
Microsoft Audience Network gets switched on because the CPC looks great in week one. The clicks are cheaper, but the placements are mostly display-style inventory and the intent…
Meta's Advantage+ creative enhancements (auto crop, brightness and filter tweaks, text changes) are on by default in a lot of accounts now, and my worry is that they change the ad…
Take a store with around 200 SKUs, mostly in one category, and a PMax campaign that's already spending well. The usual advice is to keep a Standard Shopping campaign running next…
I've been going back and forth on how to set up the chat itself when you run paid search through an AI assistant. Some people keep one long thread per account so the model…
For people running several Search campaigns, where do you put the negative when you find a wasted search term? I see two camps. One adds it to a shared negative list and attaches…
Pasting a whole catalog into an AI assistant and asking for fifteen RSA headlines looks productive, but I doubt it beats an hour with the search terms report. The model tends to…
The call duration threshold for local service accounts gets argued a lot, and I think both extremes cause problems. Short calls are full of wrong numbers, hang-ups, and people…
Picture a dental clinic running a single prospecting ad set on Meta. Frequency has crept past 3 and CTR is down by a third, but cost per lead is still under target. The standard…
I'm running Performance Max next to a branded Search campaign on an online store. PMax picks up brand queries and reports a strong ROAS, but a lot of that revenue would probably…
Search Console keeps flagging a chunk of pages as "Crawled, currently not indexed", and people split hard on what to do about it. One camp rewrites the content and requests…
Our lead form's key event is generate_lead, which fires on the submit click. That inflates the count, because some clicks are validation failures or double submits. Moving the…