Opus GrowthForumConnecting Claude, ChatGPT and other assistants, prompting, MCP.
The trouble with letting the AI pick names on its own shows up about two months later. Say a dental clinic's assistant builds six campaigns in one afternoon and calls them things…
I keep going back and forth on this. With an AI assistant moving budget between campaigns, the safe default is approving each change as it comes up. With 15 campaigns that gets…
I keep seeing people ask an AI to write a full set of Search ads from scratch, then wonder why half the headlines could belong to any competitor in the category. For most small…
An AI asked which products to push or where budget is leaking gives much better answers once it knows gross margin per product. Without it, the assistant optimizes for ROAS, and a…
When you ask an AI to write ad copy, do you paste in your best-performing headlines and descriptions, or just give it the brand brief and product facts? I lean toward the brief…
Some people still export the search terms report to CSV, paste it into ChatGPT or Claude, and ask for negatives. Others connect the ad account and let the AI pull the data itself.…
Do you give an AI assistant write access to a live ad account on day one, or let it read for a month first? Plenty of people connect the account and immediately ask it to pause…
Most people ask an AI to write ad copy from a blank page and then wonder why everything sounds like a brochure. A better starting point is to paste in your five best-performing…
For RSA copy, I'd split it this way: let the AI generate a big batch of headlines from the landing page and offer sheet, then have a human cut anything that makes a claim the…
Pasting one target CPA into an assistant, say 40, and telling it to hold every campaign there is the wrong brief, I think. A single figure reads as a hard line, so the AI cuts…
Say you connect Google Ads, Meta and LinkedIn to the same assistant. Do you keep everything in one long conversation, or open a new chat for each platform and each task? My view…
Picture a small agency running the same weekly review across a dozen client accounts in Claude. Some people keep one long project with a saved instruction block and reuse it every…
When an AI assistant justifies a bid or budget change, I'd ask for the exact figures it used (spend, conversions, date range, comparison period) instead of the reasoning. The…
I'd start read-only for a week or two. Pull search terms, ask why CPA moved, see which campaigns eat the budget. You find out fast whether the assistant reads the account the way…
Say you're doing a monthly search term cleanup. You can export the report from Google Ads as a CSV and drop it into the chat, or let the AI pull the same data live through a…
Plenty of people now paste their landing page into ChatGPT or Claude and ask for ad headlines. It's fast and the output reads fine. My worry is that it reads fine to everyone who…
Once an AI assistant is connected to your ad accounts, you have to decide where the context lives. One option is a standing brief saved in a project or custom instructions, so it…
Pre-filtering a search term report before handing it to an assistant bakes your assumptions into the input, so the AI mostly ends up confirming what you already believed. A lot of…
How closely to read the preview step when an AI assistant proposes changes to a Google Ads account is something I keep coming back to. In theory you check every diff before you…
Offline conversion imports get awkward when the real sale closes weeks after the form fill. Most advice says upload daily, but with maybe 20 closes a month a daily file is mostly…
Take a dental clinic with two Google Ads campaigns that connects an AI assistant to the account. Plenty of people will just grant write access and go, figuring…
With a preview-first setup, read the before and after values and skip the summary, because the wording can sound fine while the number is wrong. Say a dental clinic asks the AI to…
How do you all handle source material when asking an AI to draft ads? I see two camps. One pastes the whole landing page and says "match this." The other writes a short brief:…
If you give the assistant a target CPA, say 40 for leads, it judges every campaign against that line and flags problems fast. If you leave it out, it guesses a baseline from the…
Been thinking about how much context to give an AI before asking it to review a campaign. Some people paste in the whole history: every change log, old ad copy, past tests. Others…
Take a dental clinic that exports Google Ads data to CSV every Monday and pastes it into ChatGPT. By the time the answers come back the numbers are a few days old, so live access…
How closely to check an AI assistant's preview comes down to one thing: the summary is the assistant describing its own plan, so it always reads clean. For a small budget tweak,…
I've been going back and forth on this for a small client setup. Some people put brand voice, banned phrases and past winning headlines into a project or custom instructions once,…
I've been going back and forth on how to set up the chat itself when you run paid search through an AI assistant. Some people keep one long thread per account so the model…
Pasting a whole catalog into an AI assistant and asking for fifteen RSA headlines looks productive, but I doubt it beats an hour with the search terms report. The model tends to…