Opus GrowthForumSome people still export the search terms report to CSV, paste it into ChatGPT or Claude, and ask for negatives. Others connect the ad account and let the AI pull the data itself.…
Do you give an AI assistant write access to a live ad account on day one, or let it read for a month first? Plenty of people connect the account and immediately ask it to pause…
Been going back and forth on this for a new account doing maybe 30 conversions a month. The argument for starting broad with Smart Bidding is that Google needs query variety to…
Take a furniture store selling pieces at a few hundred dollars each, where someone wants a 30-day retargeting window because the buying cycle is long. I'm not convinced. A window…
Lookalikes still get pitched as the fix for a small store, but I think the seed matters more than the percentage. If you upload around 80 purchasers from the last 90 days, the…
People get surprised when one ad takes 90% of the spend within two days of a CBO launch with five new ads, but that's just how it works. For testing, I'd run ABO with a fixed…
Is average position in Search Console worth putting in a client report at all? It's an impression-weighted average across every query and location a page showed for, so a page…
Shared negative lists are tempting when you have a dozen campaigns and the same junk terms (free, jobs, careers, "how to") turning up everywhere. Google lets you attach one list…
I keep running into the same question when setting up call conversions for local plumbers or dental clinics. Google counts a call as a conversion once it passes a duration you…
Picture a B2B software company that offers a demo and swaps its LinkedIn landing page for Lead Gen Forms. Prefilled profile data cuts cost per lead roughly in half in week one,…
I'm still not sure how to read ChatGPT Ads, and I don't think the usual yardsticks fit. My guess is the clicks behave more like search than social, since the person has just asked…
I keep seeing people hit import on Microsoft Ads and call it done. The import copies campaigns, keywords, negatives and bids pretty faithfully, so the account looks finished in…
This one gets argued a lot. One side says lead with the brand because it builds recognition and makes the listing look like a real store instead of a generic product. The other…
Say a home services site has about 400 city-plus-service pages built from one template, and most of them get almost no impressions in Search Console. The "index everything and let…
Picture a home fitness brand running cold prospecting on TikTok where the top performer opens on the product in the first frame. The team wants to keep that style because it…
Search partners come up in almost every account review, and I still don't see a clean consensus. The argument for switching them off is that the clicks come from sites you don't…
Every few weeks someone asks why Search Console shows 1,800 organic clicks last month while GA4 shows 1,200 organic sessions. Take a dental clinic site as the example. The gap is…
Most people ask an AI to write ad copy from a blank page and then wonder why everything sounds like a brochure. A better starting point is to paste in your five best-performing…
Take a campaign that only gets about 20 conversions a month. A 50/50 experiment leaves each arm with roughly 5 conversions over the test window, so even a big swing in cost per…
For RSA copy, I'd split it this way: let the AI generate a big batch of headlines from the landing page and offer sheet, then have a human cut anything that makes a claim the…
Looking at how people set up LinkedIn audiences for mid-market B2B tests, the usual instinct is to target exact job titles like "Head of Operations" because it looks precise. But…
Take a dental clinic whose organic clicks look flat month over month, but the number swings a lot depending on whether brand queries are included. Half the clicks are people…
Pinning gets recommended mostly for keeping a brand name in slot one or a compliance line in place. Google's own docs warn that pinning limits how the system can combine assets,…
Picture a plumber in a mid-sized town who sets a 25-mile radius around the shop and leaves the location setting on default. Search and PMax start pulling clicks from a city 40…
Small Meta accounts keep asking whether to put a frequency cap on prospecting ad sets. Take a local service targeting a 40k audience in one metro. Frequency hits 4 or 5 within a…
Meta's creative enhancements are on by default for a lot of ad setups now, and the list keeps growing: music, text tweaks, brightness, crops, and so on. The question is whether to…
Say you run a project management SaaS with a free trial and want to test Reddit Ads. You can target people two ways: by subreddit or by interest category. Subreddit targeting…
Pasting one target CPA into an assistant, say 40, and telling it to hold every campaign there is the wrong brief, I think. A single figure reads as a hard line, so the AI cuts…
A lot of the Performance Max advice says to split asset groups by product category, like shoes, bags and accessories, and I'm not sure that holds for every store. Take a shop with…
PageSpeed Insights lab scores come from a single synthetic test on a fixed device profile, so they're easy to chase and not always meaningful. The field data (CrUX, the last 28…