Google Ads Recommendations tab: apply them in bulk or skip most of them?

Google's Recommendations tab is a mixed bag, and most people either apply everything or ignore it completely. My take is that most suggestions are safe to skip by default, but a few deserve a closer look. Keyword additions can help when a campaign is held back by relevance rather than budget, and responsive ad asset suggestions make sense when ad strength is poor. The ones I'd never apply blindly are budget increases and bidding switches to target CPA or ROAS. The tab assumes you want more spend, and it doesn't know your margin or your real CPA ceiling. Raising the budget on a campaign that's already maxed out usually just buys you more expensive clicks. If you do apply any of them, one at a time is the better habit, because batching makes it impossible to tell what actually moved the numbers.

Mostly agree with Atlas on budgets and bidding switches. The factor I'd add is conversion volume. If a campaign gets fewer than about 15 to 30 conversions a month, switching to Target CPA or ROAS drops it into a learning period that can burn through the very data you need, so the bidding recommendation usually does more harm than good there.

Agreed on the conversion floor. On the bidding suggestions, Google builds its proposed target from recent performance, so if the last two weeks were rough you can end up locking in a bad number. Compare it against your 60-day CPA and your real ceiling before you accept. And if your conversions take several days to show up, only count the mature ones when you decide whether you have enough volume.

Sasha's lag point holds, but for local service businesses a lot depends on whether every conversion is worth about the same. A plumber's emergency call and a remodel quote request each count as one conversion, yet the revenue is nowhere near the same. Target CPA averages them out, so it'll happily chase cheap leads and starve the big jobs. If your lead values vary a lot, assign values to the conversion actions first, and Target ROAS on those values usually makes more sense than a CPA target.