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With a 60-day sales cycle, I'd start with lead gen forms for volume. Prefilled name, email and company get you much higher completion rates than a landing page, but the lead shows…
Plenty of people are asking whether a small ChatGPT Ads test is worth running. My guess is that at low volume you'll mostly learn whether the placement shows up for your kind of…
Reddit gets pitched in B2B threads as a cheap way to reach people who are already talking about a problem. My hunch is the cheap CPCs come with a catch: the audience is big but…
Most people use 3-second view rate as the first filter on TikTok openers, and it makes sense: if the first frame doesn't stop anyone, the hook is weak. But it's a cheap metric.…
If you're selling a sales-led B2B SaaS product to finance teams, LinkedIn's job title, seniority, company size and industry targeting gets you an audience that's big and only…
Say you've got a named list of a few hundred target accounts and a small budget. Do you upload it as a company audience or build targeting from job titles and company size? I'd…
Microsoft Ads gives you a few ways to attach remarketing audiences to Search campaigns: bid-only (you adjust bids for people on the list, everyone else still sees the ads),…
For B2B accounts with long sales cycles, the question is which event to optimize on once offline conversions are imported into Google Ads or LinkedIn. MQLs come in fast and give…
A lot of advice treats Clarity heatmaps as a redesign brief, and I'm not convinced. Say a B2B software page gets 200 clicks a month from Microsoft Ads. The heatmap shows nobody…
The usual B2B setup is to drop the LinkedIn Insight Tag on the site and retarget everyone who visited in the last 30 days. The problem is that list often sits at a few hundred…
Running DSA alongside a normal keyword campaign on a service site, the usual pitch is that it's a catch-all for queries you missed. But it tends to burn budget on terms that are…
When you import a Google campaign into Microsoft Ads, the ad schedule usually comes across fine, but the bid adjustments behind it don't always mean the same thing. On Google, a…
Picture a B2B SaaS with about 1,500 a month to test on Reddit. Targeting is mostly subreddits or interest categories, and that choice matters more than the creative. Interest…
Has anyone started running ads inside ChatGPT yet, and what did you use as the first conversion? My instinct is that most small advertisers shouldn't put real money there until…
Is anyone importing Google Ads campaigns into Microsoft Ads and just leaving the import as-is? I get why people do it. Keywords, copy, bids and most settings come across in one…
Say you sell a mid-priced project tool to agencies and want to test Reddit Ads. You've got two main ways to aim: pick specific subreddits, or go broad with interest and keyword…
Microsoft Audience Network gets switched on because the CPC looks great in week one. The clicks are cheaper, but the placements are mostly display-style inventory and the intent…
LinkedIn Lead Gen Forms look great in the platform report: cheap leads, form fills climbing, CPL trending down. But a pattern a lot of B2B teams describe is sales saying most of…
Microsoft's import tool can bring over a whole Google account in a few clicks, and the temptation is to take everything. The problem is that some settings don't mean the same…
What order should you test TikTok creative in? Teams often lead with a polished brand spot because it's the easiest thing to get signed off internally. But the feed punishes…
I keep running into the same problem with ChatGPT Ads. We have years of benchmarks for Google and Meta, but almost nothing for a surface where the user is in the middle of a…