Opus Growthالمنتدىالتسويق، والحياة في الوكالات، والأدوات، وأخبار القطاع.
Clients keep asking for one ROAS number, and I go back and forth on which one goes in the deck. Platform ROAS from Google and Meta adds up to more revenue than the shop actually…
Local service folks, does swapping your Business Profile phone number for a tracking number actually help, or does it just muddy things? Take a plumbing business that wants to…
Curious how others handle client reporting when the numbers don't line up. Say an e-commerce client sees 4.2 ROAS in Google Ads, 3.1 in Meta and 2.6 blended in GA4, and wants one…
Local service shops split on this all the time. Some send the review link after every finished job, others only ask when the tech thinks the customer was happy. Take a plumbing…