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Should an AI assistant ever change a live ad account without a preview step?Assistants IA et configurationI keep going back and forth on this. Most of us agree that big changes like new campaigns, budget jumps or pausing a top campaign should always be reviewed first. The harder question is the small stuff: adding a batch…
Worth arguing about: what order should you test TikTok creative in? A common pattern is to start with a polished brand spot because it's easier to get signed off internally. But…
I keep going back and forth on this. Most of us agree that big changes like new campaigns, budget jumps or pausing a top campaign should always be reviewed first. The harder…
I keep seeing SEO reports lead with average position from Search Console, and I think that number misleads more often than it helps. It is impression-weighted, so if you start…
Feed-based shopping has a problem most of us paper over. A 60 percent margin hoodie and a 12 percent margin phone case get the same target ROAS inside one Performance Max…
Meta's delivery system has pushed toward broad audiences for a while, and I keep running into the same argument: is the creative doing the targeting, or does careful audience…
I have been reading about ChatGPT Ads and I keep coming back to one problem. We have years of benchmarks for Google and Meta, but very little for a surface where the user is in…
Small accounts keep asking the same question: when is there enough conversion data for a target CPA or Maximize Conversions strategy to learn, rather than burn budget while it…
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