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The call duration threshold for local service accounts gets argued a lot, and I think both extremes cause problems. Short calls are full of wrong numbers, hang-ups, and people…
Feed-based shopping has a problem most of us paper over. A 60 percent margin hoodie and a 12 percent margin phone case get the same target ROAS inside one Performance Max…
Small accounts keep asking when there's enough conversion data for a target CPA or Maximize Conversions strategy to actually learn instead of burning budget while it guesses. The…